25 years.
One single direction.
From a bold decision at age 24 to a network of 9 gas stations — every chapter of this story was built hands-on.
The American Dream
At age 24, a bold decision: leave everything in Brazil to study in the United States. No money in hand, no safety net. Only conviction.
Learn the storyTotal Immersion
Two years of full immersion. Language mastered, first businesses taking shape. Think big, act with precision.
Learn the storyStrong Roots
Four companies operating in the U.S. Each built from scratch, with hands-on management and a long-term vision.
Learn the storyThe Return
Back to Brazil. Four solid companies left as a legacy in the U.S. — still operating over two decades later.
"The answer wasn't in what's trending. It was in what's needed."Learn the story
The First Station
The fuel sector — essential, resilient. The first station was born with hands-on operations. Every liter sold was a lesson.
Learn the storyNatural Expansion
From the first station came the second and third. Refined processes, carefully selected teams, professionalized management.
Learn the storyIt's not about fuel. It's about vision.
A 24-year-old with vision
Fidelity was born from the vision of a young man who left everything in Brazil to build something in the United States. No money, no safety net — only conviction.
Back to Brazil, transformed
Six years later, four solid companies and a transformed mindset. Returning to Brazil brought one question that would guide everything: what business is worth building a future in?
Vision, courage and discipline build empires
The answer came in the fuel sector — essential, resilient and directly connected to what drives the country. Today, over 18 years later, Fidelity is living proof of that truth.
How it works.
A process validated over 18 years of operation. From city identification to full station management — every step is controlled and optimized.
Identification & Analysis
We map mid-size and small cities with proven demand. Analysis of volume, competition, logistics and growth potential.
Financial Feasibility
Detailed projection of volume, margins, operating costs and return on investment. Real numbers based on the track record of 9 operations.
Design & Construction
Architectural design, environmental licensing and full construction. Structure optimized for maximum operational efficiency.
Investor Partnership
50% equity and assets for the investor partner. Shared risk, validated returns. Partnership model with full transparency.
Operations & Management
100% professionalized management by Fidelity. Trained staff, implemented processes, tracked metrics, periodic reports.
9 stations,
1 standard.
Barcelos Station
Itabirinha — MG 2008
Barcelos Station
Divino das Laranjeiras — MG 2010
Campo Grande Station
Cariacica — ES 2013Barcelos Station
Nova Almeida — ES 2014
Novo México Station
Vila Velha — ES 2016Barcelos Station
Vila Pavão — ES 2017Barcelos Station
Divino das Laranjeiras — MG 2018Itabirinha Station
Itabirinha — MG 2008Barcelos Station
Mendes Pimentel — MG 2020Results that speak
for themselves.
Years of uninterrupted history
Actively operating stations
Consolidated companies
Target cities for expansion
Equity for the investor partner
Professionalized management
Pandemic Resilience
While entire sectors collapsed in 2020, all Fidelity operations remained active. Essential service + professionalized management = antifragile.
Crisis-Validated Model
2015 price wars, regulatory changes, national economic crisis. Each adverse scenario strengthened operations and eliminated weakly managed competitors.
Strategic Expansion
Cities with fewer than 100,000 inhabitants offer margins up to 40% higher than major urban centers, with significantly lower operating costs.
The future lies in cities
no one is watching.
EXPANSION 2024—2026
Target cities across Brazil with fewer than 100,000 inhabitants
The Landscape
The unfeasibility of investing in gas stations in major urban centers: intense competition, destructive price wars, high fixed costs, complex regulations and the rise of electric vehicles.
The Opportunity
Lower competition, healthier margins, reduced operating costs, affordable real estate and simplified licensing processes.
The Partnership Model
50% equity and assets for the investor partner. 100% professionalized management. Dividends on invested capital. Full transparency.
project
The partners behind
the growth.
Investor Partners
Invest in network growth with active participation in results.
Operational Partners
Support daily operations ensuring excellence at every station.
Strategic Supporters
Networking, consulting and market knowledge.
Those who trust
in Fidelity.
"Fidelity's model is unique. Full transparency from day one, impeccable management and results that exceed projections. Investing with them was the best decision."
"In 18 years I've never seen a crisis bring down the operation. On the contrary — every adversity strengthened the model. It's the definition of antifragile."
"The structure Fidelity has built is impressive. Clear processes, real metrics, well-trained teams. It's investing with the confidence of those who truly know the market."
We don't just build
stations. We build legacy.
If you're looking for an investment validated by 18 years of history, the next move starts here.
Get in Touch